About Us

Pelagic Pro is a Brisbane-based fishing brand founded in 2026, focused on designing gear that solves real problems on the water.

Built from time spent fishing beaches, headlands and coastal environments, Pelagic Pro is driven by practical experience. Every product is developed with a clear purpose and refined through real-world testing to ensure it performs when it matters.

The foundation of the brand comes from a simple idea passed down through generations. A lure that can slide on the line during the fight, removing the ability for fish to use the lure’s weight to throw the hook. That idea was tested, refined and engineered into what is now the Tailor Pro™ sliding lure system. 

Pelagic Pro operates as an Australian start-up with a focus on thoughtful design, quality components and functional innovation. The goal is simple. Create gear that helps anglers land more fish and fish with confidence.